TV and OTT scriptwriting
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And to celebrate we’re having our Grand Opening Sale!
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You won’t want to miss The Spa and Sauna Company’s Grand Opening Sale!
Find your perfect hot tub today!
Web UX and Copywriting
UX Writing Challenges
Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.
Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next.
Headline: 45 characters
Body: 175 characters max
Button(s): 25 characters max
Solution:
Headline: 29 characters
Your flight has been canceled
Body: 172 characters
Hello (user),
Your flight to Reno has been canceled due to bad weather. We apologize for the disruption. Go to the nearest customer service desk for help or call 888-888-8888
Button: 24 characters
contact our support team
Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.
Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.
Headline: 40 characters max
Body: 175 characters max
Button(s): 25 characters max
Solution:
Headline: 31 characters
The ultimate virtual sports hub
Body: 173 characters
Follow your favorite sports, teams, and players all in one place. With the UVSH app you can track live games from anywhere with real-time score updates and video highlights!
Buttons: 18 characters
Teams
Videos
Scores
Scenario: The user entered the wrong email address to sign into their account.
Challenge: Tell the user to enter the right email.
40 characters max
Solution:
Body: 36 characters
invalid email: enter a correct email
Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.
Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.
Headline: 45 characters max
Body: 175 characters max
Button(s): 25 characters max
Solution:
Headline: 40 characters
Shop from anywhere! First delivery free!
Body: 174 characters
With our grocery delivery service, your groceries are just a click away. Choose from thousands of your favorite products delivered to your door every month for one low price.
Button: 11 characters
Start Shopping
Scenario: The user works in graphic design. While critiquing a design in a mobile app, their phone abruptly turns off. When they restart the phone, they reopen the app.
Challenge: Write a message that the user will read immediately upon opening the app. What do they need to know? What steps (if any) do they need to take to recover their content? What if they can't recover the content?
Headline: 40 characters max
Body: 140 characters max
Button(s): 20 characters max
Solution:
Headline: 31 characters
Your app did not close properly
Body: 138 characters
Your application did not close properly, data may have been lost. We attempted to save your place. Would you like to restore your session?
Buttons: 14 characters
Yes, restore
No
Scenario: It’s Monday. A user has just gotten into their car to drive to work. They plug their phone into the car and start driving.
Challenge: How would you let the user know there’s a fire happening in a nearby town that is causing road closures? The effect on their commute is unknown, but there is a definite danger if the fire gets closer. How do you communicate this to them? When? Write it.
Headline: 30 characters max
Body: 45 characters max
Solution:
Headline: 29 characters
Critical safety data received
Body: 44 characters
A fire poses a threat. Action may be needed.
Explanation: Critical safety data is received as a push notification as soon as the information is available.
